How Your Ecommerce Website Can Recover From Panda

As I have already stated, it’s very difficult to manage and optimize the e-commerce websites as they have more than hundreds of product pages which needs extra care while optimizing. When you have more than hundreds of product page on the website, chances are that you will get caught by Google Panda. Most of the developers usually copy content from their competitors and then post it on the website which attracts the attention of Panda.

According to reports of Google team, more than 60% of traffic dropped due to content farming, although some of the websites also benefited from Panda.  Dynamic URLs make it more complicated because of the auto generated web pages; you should make sure that all the auto/cart generated pages have “NOINDEX”, “NOFOLLOW” because if your website has any copy content then it can affect the original and unique pages.

Have a look at the post from Google which has some specific guidelines for marketers by Google:-

One other specific piece of guidance we've offered is that low-quality content on some parts of a website can impact the whole site’s rankings, and thus removing low quality pages, merging or improving the content of individual shallow pages into more useful pages, or moving low quality pages to a different domain could eventually help the rankings of your higher-quality content.

When it comes to the shallow pages, they are mainly referred as the pages which have very low quality content and don’t have any value. To know more about shallow pages, click here.  Almost all the e-commerce websites which were hit by Panda has pages with duplicate content which resulted in shallow page level. Most of the e-commerce websites offer variety of products, for instance, if a clothing store offers products of different sizes/colors and each product will definitely have a separate page.

If your website is offering 30 products in a particular section and that particular product has around 5 sizes and 10 colors, then there will be around 1500 unique pages. Rather than writing 1500 product descriptions ( which is a little difficult), you should write 30 product descriptions for the product page and then use a drop down so that users can pick the right product accordingly.

Have a look at the snapshot:-

Ecommerce websites can recover from Panda, but every SEO tale involves humility and a lot of hard work!

What Google's Hummingbird Update Affects Websites

There’s no question that the Hummingbird algorithm is only the beginning of change in search optimization, but smart content creators can be prepared to thrive in this and any environment that may come in the future.

Hummingbird, which is the name of Google's latest search algorithm, is designed to provide web users with enhanced results. An algorithm refers to the way Google sorts through the millions of search results to provide only the most relevant ones. Hummingbird had already rolled out last month. 

Panda squashed bad content. Penguin froze low-quality links. And now, did Hummingbird eat link building?

Nothing has changed. If you have original, high-quality content, and you have high-quality and relevant websites linking to your own website, then your website is still going to rank well.

Many people have been upset by Panda and Penguin, and they’ll now see Hummingbird in a negative light. Don’t fall into that trap. If you’re the best at what you do, these updates Google has been continuing out are opportunities to separate yourself from your competition. They may have been engaging in spamming policy to get good SERP rankings, but if you’ve been focus on creating content that provides real value to possible trusted customers, their days are numbered. These changes will help you rise above, and the good news, as mentioned above, is if you’ve been doing the right things for your SEO you don’t need to change a thing.

Let’s get a look at what Hummingbird way for the prospect of link building.

In general, Hummingbird –‘Google says’ is a new engine built on both accessible and new parts, planned in a way to specially hand out the search load of today, rather than one created for the needs of ten years ago, with the technologies back then.

No. Link building is alive and well. But the description of link building sure does need to transform. As Will Critchlow from Distilled says, “Link building is a dreadful name for what we do.” And that is true for so many reasons.

SEOs used to be able to use links and other factors to scam Google into thoughts that their search website was more trustworthy and helpful than it actually was. Hummingbird once again makes the end user the unlimited focus of search results. We can’t scam Google anymore! Building links to less-than-amazing content will fail. Google will notice high bounce rates, the lack of natural social sharing, and a variety of other quality signals no matter how many links you build — maybe even faster with Hummingbird.

Have you seen any crash to your websites as an effect of the Hummingbird update? 

Do you see any details in the update you feel will give you a benefit?

Google webmasters is the same as always, I encourage original, high-quality content, since that’s what’s best for web users… Cheers!

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Online Video Marketing Small Tips

Video optimization as part of your search engine optimization efforts can be a great way for you to expose your brand to users who may have otherwise not been familiar with your brand or your services. With the launch of Universal Search from Google, you can expect to see more and more video results occupying the search engine results that are served up by Google. Video optimization is becoming more important as mainstream aspect to search engine optimization.

We need some fresh videos regarding your services/tutorials (which may be slide show videos too) length 2 to 4 minutes. Make sure that your video clips are relevant and informative - ensure that your video provides useful and informative information. Videos that demonstrate step by step procedures are great, videos that express an opinion about a specific topic can be useful too. Videos that have nothing to do with your brand or service offering or are general or vague in nature will just confuse your audience. In order to take advantage of the opportunity that exists today with regard to online videos, we need to incorporate it ASAP.

If you can optimize with 3 to 5 videos in all, then I can assure you that you can generate more business and visitors as well. Moreover, since you will put them into the site as training videos, you can also expect an improvement in your brand exposure online!