There’s no question that the Hummingbird algorithm is
only the beginning of change in search optimization, but smart content creators
can be prepared to thrive in this and any environment that may come in the
future.
Hummingbird, which is the name of Google's latest search
algorithm, is designed to provide web users with enhanced results. An algorithm
refers to the way Google sorts through the millions of search results to
provide only the most relevant ones. Hummingbird had already rolled out last
month.
Panda squashed bad content. Penguin froze low-quality
links. And now, did Hummingbird eat link building?
Many people have been upset by Panda and Penguin, and
they’ll now see Hummingbird in a negative light. Don’t fall into that trap. If
you’re the best at what you do, these updates Google has been continuing out
are opportunities to separate yourself from your competition. They may have
been engaging in spamming policy to get good SERP rankings, but if you’ve been focus
on creating content that provides real value to possible trusted customers,
their days are numbered. These changes will help you rise above, and the good
news, as mentioned above, is if you’ve been doing the right things for your SEO
you don’t need to change a thing.
Let’s get a look at what Hummingbird way for the prospect
of link building.
In general, Hummingbird –‘Google says’ is a new
engine built on both accessible and new parts, planned in a way to specially hand
out the search load of today, rather than one created for the needs of ten
years ago, with the technologies back then.
No. Link building is alive and well. But the description
of link building sure does need to transform. As Will Critchlow from Distilled
says, “Link building is a dreadful name for what we do.” And that is true for
so many reasons.
SEOs used to be able to use links and other factors to scam
Google into thoughts that their search website was more trustworthy and helpful
than it actually was. Hummingbird once again makes the end user the unlimited
focus of search results. We can’t scam Google anymore! Building links to
less-than-amazing content will fail. Google will notice high bounce rates, the
lack of natural social sharing, and a variety of other quality signals no
matter how many links you build — maybe even faster with Hummingbird.
Have you seen any crash to your websites as an effect
of the Hummingbird update?
Do you see any details in the update you feel will
give you a benefit?
Google webmasters is the same as always, I encourage
original, high-quality content, since that’s what’s best for web users… Cheers!
