In before article I have give information on webmaster guidelines - general design, technical, and quality guidelines and now this articles related to creating a Google-friendly site.
Google Webmaster Guidelines provide general design, technical, and quality guidelines. Below are more detailed tips for creating a Google-friendly site.
Give visitors the information they're looking for
Provide high-quality content on your pages, especially your homepage. This is the single most important thing to do. If your pages contain useful information, their content will attract many visitors and entice webmasters to link to your site. In creating a helpful, information-rich site, write pages that clearly and accurately describe your topic. Think about the words users would type to find your pages and include those words on your site.
Make sure that other sites link to yours
Links help Google crawlers find your site and can give your site superior visibility in Google search results. When returning results for a search, Google uses difficult text-matching techniques to display pages that are both main and relevant to each search. Google interprets a link from page A to page B as a vote by page A for page B. Votes cast by pages that are themselves "important" weigh more deeply and help to make other pages "important."
Keep in mind that Google algorithms can recognize natural links from unnatural links. Natural links to your site develop as part of the dynamic nature of the web when other sites find your content wrathful and think it would be helpful for their visitors. Unnatural links to your site are placed there specific to make your site look more popular to search engines. Some of these types of links (such as link schemes and entryway pages) are covered in Google Webmaster Guidelines.
Only natural links are useful for the indexing and ranking of your site.
Make your site easily accessible
Build your site with a logical link structure. Every page should be reachable from at least one static text link.
Use a text browser, such as Lynx, to scrutinize your site. Most spiders see your site much as Lynx would. If features such as JavaScript, cookies, session IDs, frames, DHTML, or Macromedia Flash keep you from seeing your entire site in a text browser, then spiders may have trouble crawling it.
Things to avoid
Don't fill your page with lists of keywords, attempt to "cloak" pages, or put up "crawler only" pages. If your site contains pages, links, or text that you don't intend visitors to see, Google considers those links and pages deceptive and may ignore your site.
Don't feel obligated to purchase a search engine optimization service. Some companies claim to "guarantee" high ranking for your site in Google's search results. While legitimate consulting firms can improve your site's flow and content, others employ deceptive tactics in an attempt to fool search engines. Be careful; if your domain is affiliated with one of these deceptive services, it could be banned from Google index.
Don't use images to display important names, content, or links. Google crawler doesn't acknowledge text contained in graphics. Use ALT attributes if the main content and keywords on your page can't be formatted in regular HTML.
Friday, July 1, 2011
Monday, June 6, 2011
Tuesday, March 29, 2011
Google launches two factor authentication
Gather Knowledge from My SEO Guru's Blog: Matt Cutts
Google launched few days ago two-factor authentication, and I believe you should enable it with a Google account / Gmail.
Two-factor authentication (also known as 2-step verification) relies on incredible you know like a password and something you have like a cell phone. Crackers have a harder time getting into your account, because even if they figure out your password, they still only have half of what they need. Matt Cutts wrote about two-factor authentication when Google rolled it out for Google Apps users back in September, and I’m a huge fan.
Account hijacking is no joke. keep in mind the Gawker password incident? If you used the same password on Gawker properties and Gmail, two-factor authentication would provide you with more security. I’ve also had two connections get their Gmail account hijacked when someone guessed their password. I’ve also seen plenty of incidents like this where two-factor authentication would have kept hackers out. If someone hacked your Gmail account, think of all the other passwords they could get access to, including your domain name or webhost accounts / Bank Details / Online fund transfer details.
Is it a little bit of extra work? Yes. But two-step verification directly provides you with a much higher level of security. I use it on my personal Gmail account, and you should too. Please, protect yourself now and enable two-factor authentication.
Thursday, February 10, 2011
Tuesday, January 4, 2011
SEO Optimization Will Make A Difference
When anyone has an online business or has a site for offline business, SEO optimization will make a very big difference. Search engine optimization is known to be the most popular way of bringing in traffic, as it accounts for about eighty five percent of it. This is the most common way of internet marketing as well. This should help you promote your site to a worldwide audience, as the internet has become the best way to market oneself. This will include a research program, where you will have to find out about the right keywords which will be targeted etc.
Optimization is about getting good ranks on the major search engines. There are a few search engines which are considered to be the best, and you need to get good ranks on them. It is known that the first twenty ranks will what matter the most, as most viewers will not look beyond this for further information. Picking up all the SEO tips will be necessary as well. These will help you project the site in a better way, as it will explain to you about the way any site should be presented to the search engines.
When it comes to SEO optimization, you will need to keep looking at your competitors as well. Plenty of ways will be changing on the internet with the methods of search engine optimization. Thus competitors are also bound to be working their way up, and you need to keep track of both. This will allow you to be ahead of the others, no matter which search engine you will be using. There will be no shortcuts if you want to increase your rankings. You will have to know that you need to work your way up with the rankings.
You have to spend plenty of time and wait for a few weeks before you get to see real results. For this, you will also have to prepare the site accordingly with the creation as well as technical aspects. The site has to be search engine friendly in all the ways. You can make sure that you have creative designs which will look very unique in comparison to the others. As far as content is concerned, this has to be unique as well. Content is what the people always look towards, and this should stand out from the rest as well.SEO optimization will require good planning, and you will especially need to look at saving budgets, if you do not have the money. There are many free resources as well on the internet which will help you get information to execute your search engine optimization. By using this at the beginning of your SEO plans, you can gain some knowledge about the same, before hiring SEO companies. You can also get the help from experts, who will offer you free advice on various sites as well. Gathering as much information as you can, will help you in the long term with your site.
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