There are five major components to a link building campaign.
These are:
1. Getting links from authoritative domains
2. Getting links from a volume of domains
3. Getting links to pages other than the home page (also known as "deep links")
4. Local links for local rankings
5. Getting the anchor text needed to drive rankings.
1. Getting Links from Authoritative Domains
Major government sites, major university sites, or major media sites are potentially authoritative.
No public data available to identify authority Collect the most likely 10 potentials
See which of those 10 has the most links from the other nine.
linkdomain:potentialauthoritydomain1.com site:potentialauthoritydomain2.com
Need to figure out what it will take to get these types of sites to link
What? Where?
Direct and indirect approaches of getting links
2. Getting Links from A Volume of Domains
100 links from one domain are not nearly as valuable as one link from 100 domains.
Vote / Editorial decision
3. Getting Links to Pages Other Than The Home Page (aka “Deep Links")
Publishers should look to get links to each major section of their site.
Each page on a web site has the opportunity to rank for different search terms.
Supporting those pages with direct links will help them rank better.
This is particularly true for larger sites, but is also applies to sites of any size.
4. Local Links for Local Rankings
Publisher should also look to obtain links from other local businesses.
A link from the local chamber of commerce is likely to be helpful in ranking for local search terms.
Other similar sources are –
Local business directories
The local chapter of the Better Business Bureau
Local libraries
Local businesses
Local clubs
Getting links from these sources reinforces the local theme of the publisher’s site or web page.
5. Getting The Anchor Text Needed to Drive Rankings
One of the most powerful factors in search rankings.
SEs use anchor text to provide further evidence of what the page receiving the link is about.
Since these are assumed to be specified by the person giving the link, it is a factor that is potentially very powerful.
Saturday, May 16, 2009
Tuesday, May 12, 2009
The Theory and Goals of Link Building for SEO
The Theory and Goals of Link Building for SEO
Link building is the practice of getting other sites to link back to your website. This can often be done using a wide variety of strategies, such as:
Asking for a link
Giving away content or tools
Widget development
Social media campaigns
Purchasing links and more….
But first, let’s start with the basic theories…
* Why Link Building Matters
Whenever any user enters a query into a search engine, the search engine needs to determine how to return the best results. How? There are two key steps:
Figure out which pages on the web are related in any way to the query
Evaluate which of the pages that relate to the query are the most important
Each link to a web page is seen as a vote for that web page.
In simple terms, if there are two pages that are equally relevant to a given search query, the page with the better inbound link profile will rank higher than the other page (being all other factors equal).
Hence, the need of Link Building!
*How Search Engines Evaluate Links
Each link to a web page is a vote for that web page.
That implies the higher the PR, the more the value of that vote. This is partially true. But, two votes may not have equal weight even if they are from same PR page.
Value of vote depends on – Relevance and Authority
Now let’s take a deeper look at these factors…
* Relevance Factor
Theme of the linking website
Purpose of the linking website
Topic of the linking page
Link building is the practice of getting other sites to link back to your website. This can often be done using a wide variety of strategies, such as:
Asking for a link
Giving away content or tools
Widget development
Social media campaigns
Purchasing links and more….
But first, let’s start with the basic theories…
* Why Link Building Matters
Whenever any user enters a query into a search engine, the search engine needs to determine how to return the best results. How? There are two key steps:
Figure out which pages on the web are related in any way to the query
Evaluate which of the pages that relate to the query are the most important
Each link to a web page is seen as a vote for that web page.
In simple terms, if there are two pages that are equally relevant to a given search query, the page with the better inbound link profile will rank higher than the other page (being all other factors equal).
Hence, the need of Link Building!
*How Search Engines Evaluate Links
Each link to a web page is a vote for that web page.
That implies the higher the PR, the more the value of that vote. This is partially true. But, two votes may not have equal weight even if they are from same PR page.
Value of vote depends on – Relevance and Authority
Now let’s take a deeper look at these factors…
* Relevance Factor
Theme of the linking website
Purpose of the linking website
Topic of the linking page
Wednesday, October 15, 2008
How to improve your ranking
How do search engines rank pages?
Search engines use a ranking algorithm to determine the order in which matching web pages are returned on the results page. Each web page is graded on the number of the search terms it contains, where the words are located in the document, and other criteria that changes frequently.
All search engines have a different method of ranking. That's why you might rank number 1 on one engine and number 25 on another. Robots look for relevance and rank results on a secret ever-changing algorithm. Some look at TITLE, some look at META tags, some look for link popularity. Search engine optimization means optimizing the Web site for the best possible positioning based on the page's keywords and description.
NetMechanic's Search Engine Power Pack has a search engine optimization package that will walk you through the whole optimization process. NetMechanic has numerous experts who have conducted extensive tests to help identify what techniques work to better your ranking in the search engines. Additionally, we have identified what can get you into trouble with search engines.
General tips to get a good ranking.
1. Create a good site with good content.
This is critical, especially as search engines grow in sophistication. If your site contains worthwhile material, users will return to your site and will recommend it to others. Other sites will link to you - which will in turn help you by improving your link popularity.
2. Pick keywords visitors will actually use on a search engine query.
If you have keywords that are very competitive, consider narrowing your focus to improve results. The keyword "horse" will return thousands of responses and may not place you near the top, while "Appaloosa" is more focused and targeted to a particular query.
Consider using a keyword phrase instead of just one keyword. Visitors to search engines use phrases to narrow their searches. For example, instead of using a keyword like "horse" that would return too many responses, use a more specific keyword phrase like "Alabama Quarter horse."
Brainstorm a good list of list of keywords. Tap into other people - a fresh perspective can help uncover words you may have missed. This keyword analysis article offers some useful tips on brainstorming.
Don't just guess at which keywords are popular, get quantitative feedback using the Keyword Popularity tool included in Search Engine Power Pack. Remember, if you pick the wrong keywords, all your optimization will be wasted. See story on Keyword Selection.
Search engines use a ranking algorithm to determine the order in which matching web pages are returned on the results page. Each web page is graded on the number of the search terms it contains, where the words are located in the document, and other criteria that changes frequently.
All search engines have a different method of ranking. That's why you might rank number 1 on one engine and number 25 on another. Robots look for relevance and rank results on a secret ever-changing algorithm. Some look at TITLE, some look at META tags, some look for link popularity. Search engine optimization means optimizing the Web site for the best possible positioning based on the page's keywords and description.
NetMechanic's Search Engine Power Pack has a search engine optimization package that will walk you through the whole optimization process. NetMechanic has numerous experts who have conducted extensive tests to help identify what techniques work to better your ranking in the search engines. Additionally, we have identified what can get you into trouble with search engines.
General tips to get a good ranking.
1. Create a good site with good content.
This is critical, especially as search engines grow in sophistication. If your site contains worthwhile material, users will return to your site and will recommend it to others. Other sites will link to you - which will in turn help you by improving your link popularity.
2. Pick keywords visitors will actually use on a search engine query.
If you have keywords that are very competitive, consider narrowing your focus to improve results. The keyword "horse" will return thousands of responses and may not place you near the top, while "Appaloosa" is more focused and targeted to a particular query.
Consider using a keyword phrase instead of just one keyword. Visitors to search engines use phrases to narrow their searches. For example, instead of using a keyword like "horse" that would return too many responses, use a more specific keyword phrase like "Alabama Quarter horse."
Brainstorm a good list of list of keywords. Tap into other people - a fresh perspective can help uncover words you may have missed. This keyword analysis article offers some useful tips on brainstorming.
Don't just guess at which keywords are popular, get quantitative feedback using the Keyword Popularity tool included in Search Engine Power Pack. Remember, if you pick the wrong keywords, all your optimization will be wasted. See story on Keyword Selection.
Thursday, September 18, 2008
PageRank Facts
PageRank Facts
Every page when created has some PR
All pages start with same PR
Links spread PR
Links never decreases PR
PR is always positive, it can’t be negative
How does Google decide a Web Page Rank?
Google Page rank is based on back links. Back links are links pointing
to your website from another website. The more back links you have
the higher your PR will be.
In short a Link is a “vote”, by all the other pages on the Web, about
how important a page is. A link to a page counts as a vote of support.
If there’s no link there’s no support.
Links from and to high quality and related sites have an impact on
Page Rank. If pages linking to you have a high Page Rank then your
page gains some part of their reputation.
While assigning PageRank, Google considers site age, back link
relevancy and back link duration.
Page Rank does not rank web sites as a whole, but is determined for
each page individually.
Multiple votes to one link from the same page cost as much as a single
vote.
Bad incoming links have negative impact on Page Rank.
Each inbound link is important to the overall total. Except from
banned sites, which harm.
Link Master
Every page when created has some PR
All pages start with same PR
Links spread PR
Links never decreases PR
PR is always positive, it can’t be negative
How does Google decide a Web Page Rank?
Google Page rank is based on back links. Back links are links pointing
to your website from another website. The more back links you have
the higher your PR will be.
In short a Link is a “vote”, by all the other pages on the Web, about
how important a page is. A link to a page counts as a vote of support.
If there’s no link there’s no support.
Links from and to high quality and related sites have an impact on
Page Rank. If pages linking to you have a high Page Rank then your
page gains some part of their reputation.
While assigning PageRank, Google considers site age, back link
relevancy and back link duration.
Page Rank does not rank web sites as a whole, but is determined for
each page individually.
Multiple votes to one link from the same page cost as much as a single
vote.
Bad incoming links have negative impact on Page Rank.
Each inbound link is important to the overall total. Except from
banned sites, which harm.
Link Master
Saturday, September 6, 2008
Google Page Rank
Google Page Rank
What is PageRank?
Page Rank is one of the mathematical methods Google uses to determine a web page’s relevancy or importance. In other words, it determines the probability of finding a page by randomly surfing the web. Actually it is numeric value of importance of a web page between 0 and more than 2 billion.
Difference between ‘Real’ PR and Toolbar PR
The Google Toolbar displays an exponential approximation of real PR.
Each move up on the Toolbar PR means Ten times increase in Actual PR which is decided by Google internally and is never disclosed.
| Toolbar PR | Actual PR |
| 0 | 0 – 0.25 |
| 1 | 0.25 – 2.5 |
| 2 | 2.5 – 25 |
| 3 | 25 - 250 |
| 4 | 250 – 2500 |
| And so on…. | |
We don’t need to know ‘Real’ PR
PR is a competition.
We need more than our competitors.
This way, even ‘Real’ PR is relative.
PageRank Formula
PR(u) = (1-d) + d* SUM(PR(v)/N(v)))
u = Linked Page
v = Linking Page
N(v) = Number of outbound link on v
d = Damping factor, normally set to 0.85
Continue….
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