Google launches two factor authentication

Gather Knowledge from My SEO Guru's Blog: Matt Cutts

Google launched few days ago two-factor authentication, and I believe you should enable it with a Google account / Gmail.

Two-factor authentication (also known as 2-step verification) relies on incredible you know like a password and something you have like a cell phone. Crackers have a harder time getting into your account, because even if they figure out your password, they still only have half of what they need. Matt Cutts wrote about two-factor authentication when Google rolled it out for Google Apps users back in September, and I’m a huge fan.

Account hijacking is no joke. keep in mind the Gawker password incident? If you used the same password on Gawker properties and Gmail, two-factor authentication would provide you with more security. I’ve also had two connections get their Gmail account hijacked when someone guessed their password. I’ve also seen plenty of incidents like this where two-factor authentication would have kept hackers out. If someone hacked your Gmail account, think of all the other passwords they could get access to, including your domain name or webhost accounts / Bank Details / Online fund transfer details.

Is it a little bit of extra work? Yes. But two-step verification directly provides you with a much higher level of security. I use it on my personal Gmail account, and you should too. Please, protect yourself now and enable two-factor authentication.

Holiday and Events – Google style!

SEO Optimization Will Make A Difference

When anyone has an online business or has a site for offline business, SEO optimization will make a very big difference. Search engine optimization is known to be the most popular way of bringing in traffic, as it accounts for about eighty five percent of it. This is the most common way of internet marketing as well. This should help you promote your site to a worldwide audience, as the internet has become the best way to market oneself. This will include a research program, where you will have to find out about the right keywords which will be targeted etc.

Optimization is about getting good ranks on the major search engines. There are a few search engines which are considered to be the best, and you need to get good ranks on them. It is known that the first twenty ranks will what matter the most, as most viewers will not look beyond this for further information. Picking up all the SEO tips will be necessary as well. These will help you project the site in a better way, as it will explain to you about the way any site should be presented to the search engines.

When it comes to SEO optimization, you will need to keep looking at your competitors as well. Plenty of ways will be changing on the internet with the methods of search engine optimization. Thus competitors are also bound to be working their way up, and you need to keep track of both. This will allow you to be ahead of the others, no matter which search engine you will be using. There will be no shortcuts if you want to increase your rankings. You will have to know that you need to work your way up with the rankings.

You have to spend plenty of time and wait for a few weeks before you get to see real results. For this, you will also have to prepare the site accordingly with the creation as well as technical aspects. The site has to be search engine friendly in all the ways. You can make sure that you have creative designs which will look very unique in comparison to the others. As far as content is concerned, this has to be unique as well. Content is what the people always look towards, and this should stand out from the rest as well.

SEO optimization will require good planning, and you will especially need to look at saving budgets, if you do not have the money. There are many free resources as well on the internet which will help you get information to execute your search engine optimization. By using this at the beginning of your SEO plans, you can gain some knowledge about the same, before hiring SEO companies. You can also get the help from experts, who will offer you free advice on various sites as well. Gathering as much information as you can, will help you in the long term with your site.

Submit Your Geo Content to Google

I had learnt from Here http://code.google.com/apis/kml/documentation/kmlSearch.htmland am heartily sharing the same with you. Hope you will find these beneficial, as the the following write-up includes lots of examples from Code Google.

Please read and gather SEO Knowledge from the following Google prompt.

Once you've created KML content for display in Google Earth, Google Maps, or Google Maps for mobile, you'll also want to be sure users can find your KML files using Google Search. Similarly, if you've authored a GeoRSS feed, you'll want to take advantage of Google searches to drive traffic to your content.

For example, if you search for "sightseeing near Cairo, Egypt," Google Earth

returns the following KML search results in the List view:

This section describes how to create a standard XML Sitemap that notifies Google to crawl your geo content.

The basic steps for publishing your geo content are as follows:

1. Create the KML or GeoRSS content. Be sure to add attribution tags, which will appear in the Google Search results for your content.

2. Post your files on a public web server.

3. Create the Geo Sitemap file. Copy this file to the root directory of your website.

4. Submit your Geo Sitemap to Google.

Note: You can also create a standard robots.txt file to ins

truct Google not to index specific pages on your website.

* Create the content and include attribution tags

KML 2.2 supports new elements for including attribution data in your KML file. The elements used in KML are as follows:

· atom:author element - parent element for atom:name

· atom:name element - the name of the author

· atom:link element - contains the href attribute

· href attribute - URL of the web page containing the KML/KMZ

file

These elements are defined in the Atom Syndication Format. The complete specification is found at http://www.w3.org/2005/Atom. Your KML file (and GeoRSS feed) must reference the Atom namespace, as shown in the examples that follow.

Here is an example of a KML file with information about the author and the website that contains the KML file:

Here are a few other tips for creating KML content that provides useful search results:

· Give your a meaningful .

· Provide a relevant for each so that the user can see the context of the search result.

· If you have a lot of data, divide it into topic-specific layers.

· Give each an "id" so that the search result can link directly to it.

Similarly, you can create GeoRSS feeds with the Atom namespace and include the same Atom elements for attribution. (See http://georss.org/atom.) This example shows use of , href, , and , which are all used by Google Search for RSS feeds with geolocated data.

** Post your content on a public web server.

Post your KML files or GeoRSS feed on a public web server. For KML/KMZ, be sure your server is set to return KML/KMZ MIME types, as described in KML Samples.

*** Create the Geo Sitemap file.

The Geo Sitemap file (for example, sitemap.xml) follows the standard Sitemap format described inhttp://www.sitemaps.org/protocol.html, with geo-specific elements defined by Google shown in the example below. The geo elements must be in their own unique sitemap file. This Geo Sitemap contains a set of pointers to URLs containing the geolocated data (KML files, KMZ archives, and GeoRSS feeds) for Google to index. Google will crawl your KML files, KMZ archives, and GeoRSS feeds and display information about them to users when they search for information about a certain location or topic. See the Webmaster Tools for more information on creating and submitting Geo Sitemaps.

Use the element to specify that the URL is a geo-related file. Within that element, use the element to specify the type of file, which can bekml for KML files, kmz for KMZ archives, or georss for RSS with GeoRSS extensions. Here is an example of a sitemap.xml file:

You can include multiple tags in the Sitemap file, up to a maximum of 50,000 tags, with a maximum file size of 10 MB for the sitemap.xml file . If you have more than 50,000 URLs, you can create multiple Sitemap files. (See the Sitemap Protocol for more details, as well as this article.)

Once you have created the Sitemap file, copy it to the root directory of your website.

**** Submit your Geo Sitemap to Google.

The last step is to add your Geo Sitemap using Google Webmaster Tools and your Google Account.

Now users can easily find their way to your geo presentations and articles. For more information on Sitemaps, check out the Webmaster Tools on Creating and Submitting Sitemaps

How can I use Google Insights for Search

The examples below display case some special ways of using Google Insights for Search. Whether you’re an marketing agency, a small business owner, a international firm, or an educational researcher, Insights for Search can help you estimate importance in significant search terms.

Choosing advertising messages

Insights can help you establish which messages resonate best. For example, an vehicle maker may be hesitant of whether it should highlight fuel efficiency, safety, or engine performance to market a new car model.

When the three features are entered into Insights, we can see that there's a extensive amount of interest in car safety. With this information, the maker may want to think incorporating car safety into its advertising plan.

Examining seasonality

Insights can be used to establish seas

onality. For example, a ski resort may want to find out when people search for ski-related terms most often. The results are fairly dependable during the years: interest picks up in August and peaks in December and January. With this information, the ski resort can expect claim and make knowledgeable decision about the proper distribution of everything from its promotion plan to staffing to resort resources.

Entering new markets

Insights can be useful in shaping a new marketplace. A wine dispenser may be looking to expand into new markets. By entering in wine + vino, and comparing the data crossways various countries, such as Argentina, Mexico, Spain, and Venezuela, the distributor can get a sense of where significance is more established.

The ensuing graph indicates better interest in Spain and Argentina. Choosing Spain, for example, the distributor can study the sub regions and believe centralizing allocation in the La Rioja region, where interest appears to be the highest.